Category Technology
Country Global
Size 50,000 developers
Foo Bar

A Seat at the Table:

How Developers are Influencing Technology Purchases

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As corporate leaders face pressure to deliver better, faster and more cost-effective products and digital experiences, they are recognizing that no one knows more about speed and agility than their tech teams.

Developers and technologists are increasingly being given a seat at the table and forming important peer relationships with executives as they evaluate technology investments. That’s why they should also play a critical role in your B2B technology marketing strategy.

In this eBook, we take a closer look at:
  • How the role of the developer has evolved
  • How developers are gaining more influence over purchasing decisions
  • Why developers are well-suited to make important technology buying decisions
  • How a variety of companies are embracing the developer community
Read the eBook now. 

Get the eBook

We’re calling you to take action

See if your target audience spends time on Stack Overflow.

Let’s do it

Get the eBook