Contextual vs. Behavioral Targeting: Which strategy is right for your marketing goals?
It’s been 26 years since the first digital ad banner was placed on the HotWired (now Wired) website, marking a new era that has evolved into what we know as digital advertising.
Fast forward to today, where the demand for privacy has driven the major browser companies to phase out the cookie-based technology that’s fueled the behavioral approach. This paves the way for a more consumer-friendly form of advertising that is less intrusive and more aligned with consumer choice.
In this eBook, you'll learn:
- How behavioral targeting has evolved and how it's used today
- How contextual targeting differs from other forms of digital advertising and how to incorporate it into your strategy
- Important targeting considerations for your B2B Tech campaigns