Category Technology
Country Global
Size 50,000 developers
Foo Bar

Contextual vs Behavioral Targeting
in B2B Tech Marketing


We’re calling you to take action

See if your target audience spends time on Stack Overflow.

Let’s do it

Which strategy is right for your marketing goals?

It’s been 26 years since the first digital ad banner was placed on the HotWired (now Wired) website, marking a new era that has evolved into what we know as digital advertising.

Fast forward to today, where the demand for privacy has driven the major browser companies to phase out the cookie-based technology that’s fueled the behavioral approach. This paves the way for a more consumer-friendly form of advertising that is less intrusive and more aligned with consumer choice.

In this eBook, you'll learn:
  • How behavioral targeting has evolved and how it's used today
  • How contextual targeting differs from other forms of digital advertising and how to incorporate it into your strategy
  • Important targeting considerations for your B2B Tech campaigns

Get the eBook

We’re calling you to take action

See if your target audience spends time on Stack Overflow.

Let’s do it

Get the eBook