Customer-first marketing

Digital marketing is always changing: from new channels, to new demands, to new technologies. For many marketing professionals, it’s tough to answer the question, “What’s the top priority?”

Seasoned marketers know that you can never go wrong by making the customer your North Star. Successful marketing programs deliver relevant messaging to target customers at exactly the right time.

In this eBook, we’ll deconstruct two main marketing approaches: demand generation and brand awareness. We’ll show concrete examples of how a customer-first mindset elevates both strategies.

While some situations call for one approach over the other, they work best when strategically combined in lockstep. We’ll guide you through the process of weaving demand gen and brand building together in perfect harmony.

We’ll also examine how the digital advertising landscape is changing, and offer some new tactics for reaching the developer audience in the spirit of authenticity.